Poster LED Screens in Restaurants: Enhancing Menus, Upselling & Operational Efficiency

Chain restaurants need LED displays that can not only effectively attract the attention of front-of-house customers but also improve the operational efficiency of the kitchen. The technical characteristics of these displays must meet the unique requirements of the hospitality industry. Traditional paper menus have problems such as fixed prices, slow seasonal update cycles, and susceptibility to liquid contamination. In contrast, LED displays for restaurants solve these issues through a sturdy structure and flexible functions. Starbucks Japan deployed 42-inch LED displays in 150 stores in Tokyo in 2024, which is an example of implementing this concept: The front-of-house screen uses a 2.5-millimeter pitch (P2.5) panel with a brightness of 500 nits and is equipped with an automatic brightness sensor, which will be reduced to 200 nits during evening service to match the surrounding light; The kitchen display uses a 3.9-millimeter pitch (P3.9) and has an IP65 waterproof rating and a fingerprint repellent and oil-resistant coating.
The core selling points of these displays include multi-touch capacitive screens for interactive menus at the front of house, allowing customers to browse beverage customization options and view 3D renderings of seasonal specialties such as matcha latte art. The front-of-house screen also supports split-screen functionality, with one side displaying promotional content and the other side showing real-time order status, thereby reducing customers' anxiety about waiting time.
The durability of the technology is crucial: The aluminum alloy frame of the display can withstand frequent wiping with disinfectant solutions, and its operating temperature range (-10°C to 50°C) can adapt to cold beverage stations and warm kitchen environments. Poster-style LED displays successfully connect the customer experience and operational efficiency.